Promote Your Event

Suggested steps to help you promote events with wide audience appeal...

Immediately

• Add to the University Calendar of Events
  • On your departmental or office website, add the event to your site. Here's a tutorial to remind you how to do that: web.louisiana.edu/training-support/tutorials/help-news-events/adding-events
    • If you do not have access to update your website, find out who is your office's web ambassador and ask them to add the event.
• For events that are "open to the public," add to community calendars:
  • Town Planner https://www.townplanner.com/general-information/add-an-event/
  • KATC https://www.katc.com/community/acadiana-calendar
  • KADN (for in-studio interview segments) https://www.kadn.com/site/forms/guestrequestform/
  • KLFY (for in-studio interview segments) https:https://www.klfy.com/apply-to-be-a-guest/
  • KPEL http://kpel965.com/events-lafayette/community/add
• For coverage in partnership with KRVS:
  • Notify KRVS of your event to take advantage of the following opportunities:
    • 15-second University promo for events open to the public
    • 15-second promo about your upcoming event to be aired during the morning and afternoon drive-time news.
    • Fill out this form to submit your event for this free promotion.
    • You may submit these as early as one month before your event, but no later than three weeks prior
    • KRVS will start airing the promos two weeks before your event.
  • Apres-Midi Interview
    • 10-15 minute pre-recorded interview with Megan Constantin or Cheryl Devall.
    • You may schedule an interview.
    • These are pre-recorded. Please note that if you record the interview on a Thursday, the earliest KRVS may run it is the following Monday. KRVS suggests scheduling at least a week before your event.
    • These interviews run beginning at 3 p.m. Mondays through Thursdays.
    • Recordings of the interviews are posted on the KRVS website, app, and Spotify.
  • Music Show Interview
    • If your event is music-related, KRVS may be able to provide an opportunity for you to promote it on any of its locally produced music shows.
    • Let KRVS know which shows you'd like to be featured on and they will connect you with their producers.
  • Judith Meriwether/Apres-Midi Community Calendar
    • Send your PSA to psa@krvs.org to have your event mentioned on the community calendar that airs just before 4 p.m. Monday thru Thursday.
    • You must submit this no later than two weeks before the event to have it included.
  • Social Media
    • Tag KRVS on any of your social promotions and they will share it. Find them on Facebook and Instagram at KRVS Public Media.
• Submit a graphic to be uploaded to the campus digital signs. Learn more about the digital signs.
• For content displayed on digital billboards located around campus at Blackham Coliseum, Rex Street & St. Mary Boulevard, and the Student Union, contact Auxiliary Services.
• Reserve banner space and table space on campus. See the Student Union.
• Post on your website and/or ask others to post on related websites.
• Create a Facebook event page and "invite" friends, and share with friends and followers
• Cross-promote your program
  • Coordinate with a major theme, observance or awareness days/week/month http://www.brownielocks.com/month2.html.
  • Add an associated lecture/panel to a film screening.

Three weeks prior

Plan and implement mass media promotions and advertising.

• Submit your event announcement for possible press release and/or social media placement http://louisiana.edu/send-your-news
• Submit an image for display on campus digital signs
• Promote to targeted student groups, e.g., residence hall students, Honors Program, Greeks, specific academic departments, etc.
• Boost attendance through social media (e.g., Instagram, Facebook, Twitter). 
• The Vermilion publishes most Wednesdays of the academic year: Advertise and send announcements to http://www.thevermilion.net
• Promote department, program, or nonprofit events on KRVS 88.7 FM by scheduling a 15-minute recorded interview in the KRVS studio for the station’s Monday-Thursday Après-Midi program. Be sure to schedule your interview 3 weeks in advance of the event. Interview appointments and the broadcast schedule fill up quickly.

Two weeks prior

Implement campus visibility and networking.

• Post and distribute flyers on campus bulletin boards only.
• Post flyers at places students frequent, e.g., local coffee shops, restaurants.
• Email your event flyer to snaps@louisiana.edu to be included in the Monday Messages announcements on the University's Instagram (@ULLafayette) and Snapchat account.
• Invite student & community groups to attend and to help publicize through their websites, meetings, etc.
• Ask faculty to mention it in class. Occasionally they will offer extra credit for relevant topics.
• You also may send announcements and press releases to the main broadcast event calendar at psa@krvs.org and submit events to the student station here. Learn more about KRVS and stream content online. Email questions to Cheryl Devall at cdevall@krvs.org.

Final week

• Deliver banners to be hung on your reserved space.
• Promote an event with a table on campus.
• Campus postings & sidewalk chalk.

Ideas to improve this page? E-mail communications@louisiana.edu