What We Do
The Office of Communications and Marketing manages and fortifies the University’s brand, defines and manages its online presence, leads official digital and print communications, and is a resource for local, national and international media organizations. Our office:
- Manages University trademark licensing, and University logos and images, and their usage
- Stewards the University’s brand and all branding initiatives
- Enhances the University’s recruitment, academic, alumni, philanthropic, and athletics communications through close partnership across units
- Serves as the digital leader in developing and building an integrated digital presence to advance the University’s mission, vision, programmatic work, and marketing efforts
- Administers the design and primary content of the louisiana.edu website and partners with University disciplines to develop individual digital content strategy requirements and associated deliverables, such as websites, newsletters, and social media
- Creates and disseminates University news releases and advisories; coordinates press events
- Arranges faculty experts for interviews with news media
- Promotes faculty research and scholarship through targeted media and marketing outreach
- Supervises public records requests and manages campus filming requests
- Produces @Louisiana.edu, a weekly electronic newsletter, and La Louisiane, the University’s magazine
- Coordinates the University’s official social media sites and guidelines
- Designs marketing messages and related collateral materials
- Oversees servicescaping and wayfinding standards at the University
- Coordinates and monitors internal communication and related strategies, policies, and procedures