The University’s overarching branding message:
We are smart, spirited and seeking solutions.
The University’s brand position is that UL Lafayette is a place of rich culture, close community and real-world research. The following six messages support our brand positioning.
- We’re committed to research for a reason.
- This is our time and we’re determined to make the most of it.
- We have a gift for bringing people together.
- We’re eager to share what we’re learning.
- We teach the real meaning of joie de vivre.
- Our Ragin’ Cajun® spirit goes beyond athletics.
These specific messages can help us articulate a stronger, more cohesive message that will make our institution even more competitive. Achieving campus-wide brand uniformity will take all colleges and departments working together. The pride we share for our university is great. And the potential impact we can have on the people of Louisiana and beyond is even greater. It’s more important than ever to be clear and consistent about who we are and what makes us distinct.