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Best Practices

Think it through. Have your goals and purpose for participation defined before you start. Know how you will add value. Make sure you're choosing the right social media platform.

Add value to the discussion. Social media at its best is an exchange of helpful or interesting information. To be accepted in the community, bring content of value.

Be a good listener. Observe conversations before you engage. Listen to find out what people are talking about and what they're interested in.

It's not a one-way conversation. Social media is not a place for you to talk without listening. Comment and respond to the conversations around you. Engage with others.

Be relevant and accurate. This is one reason why you should listen before joining, and continue to listen. Be sure your content and communications are relevant to those with whom you are engaging. Make sure your posts are accurate.

Be yourself. Social media is all about transparency and connecting personally. Don’t hide your identity or affiliations. Show your personality.

Follow the rules. UL Lafayette’s code of conduct extends beyond the campus. Be familiar with and follow UL Lafayette social media policies and guidelines.

Be respectful. Don't post material that is profane, libelous, obscene, threatening, abusive, harassing, hateful, defamatory, or embarrassing to anyone.

Abide by the law. Don't post content that violates any state or federal laws. Get permission to use or reproduce copyrighted content.

Use a disclaimer. If you participate in online media and you reveal your affiliation with UL Lafayette or your content has something to do with your work here, state that your opinions are your own and do not represent the views of the organization.

Don’t be argumentative. These platforms allow for opinions and civil discussions, not rude and hateful comments to spur arguments.

Your words are permanent. Everything you say or do online is likely to be stored forever, even if you delete it. What you say can and will be used against you.

Use your best judgment. If you are unsure about your post, discuss content with your manager before commenting.